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Stephen King Book Trailer Competition for MySpace

Design and build of Stephen King’s Just After Sunset MySpace competition page.
Stephen King has a massive following on MySpace so introducing a competition exclusively to the ‘Stephen King MySpace community’ seemed like a perfect channel to create exposure for his latest title, Just After Sunset

The Stephen King Book Trailer Competition required entrants to produce a compelling trailer that would catch the essence of King’s style.

Seven21 were briefed By Hodder & Stoughton to design a MySpace competition site for King that allowed users to upload their video entries, download brand assets as well as capturing all the entrants relevant information.

The result is a MySpace profile that we have almost taken over with King’s branding leaving only the MySpace header. A very affective way to communicate the brand with in one of the world’s biggest social networking sites. The campaign was backed up with banner ads with in MySpace.

The competition has now finished and the winning Trailer can be viewed below.

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